The most beautiful Emilia-Romagna told by one of his most famous children, the actor Stefano Accorsi.
The Emilian actor will be the testimonial of the offer of art and culture of the region, as well as of the itineraries related to the great Emilia-Romagna names of cinema, from Federico Fellini to Giovannino Guareschi, from Pier Paolo Pasolini to Michelangelo Antonioni and Bernardo Bertolucci, passing through the Cineteca di Bologna and its famous laboratory “L’Immagine Ritrovata”.
For the next three years, in fact, Stefano Accorsi will tell the beauty of Emilia-Romagna, embodied by the ten cities of art with biweekly content, videos, posts and podcasts on his social profiles (which count more than 800 thousand followers) they follow one another along the thousand-year-old Via Emilia with their medieval courtyards, sumptuous palaces and infinite arcades and loggias. Not only that, a video story will come from these pills, which will subsequently be presented at national and international film festivals.
The new promotion campaign featuring Stefano Accorsi, commissioned by the Emilia-Romagna Region and implemented by Apt Servizi, after Alberto Tomba’s Apennines and Paolo Cevoli’s Riviera Romagnola, was presented by the actor with the President of the Region, Stefano Bonaccini, the regional councilor for tourism, Andrea Corsini and the president of the Bologna tourist destination with Modena, Matteo Lepore.
“This initiative confirms what we have been saying for some time – Bonaccini and Corsini affirm – we have never given up on the season and, on the contrary, we reiterate that tourism will be one of the pillars of the economic recovery of Emilia-Romagna. We thank Stefano Accorsi for having accepted to help us tell the beauties of our land, full of opportunities, really for all tastes and budgets “.
“In addition to the Riviera – continue Bonaccini-Corsini-, with him, an internationally renowned actor, we want to enhance our cities of art, monuments and splendid views, places very often linked to the history of cinema thanks to directors such as Fellini, Antonioni, Bertolucci and Pasolini, which Accorsi will contribute to unveiling and narrating: therefore art, culture, well-known places as well as inland spaces often far from the most popular itineraries, but which increasingly attract visitors and enthusiasts from all over here “.
“We therefore want to resume the thread of a work of valorisation of the territories – close president and councilor -, starting from the cities of art and from our artistic and cultural heritage, which before the pandemic had brought us to record numbers in terms of attendance and arrivals and that we do not intend to disperse, but continue to support and relaunch with targeted resources and projects. We are confident that Stefano Accorsi can be a splendid ambassador of the beauty of Emilia-Romagna, in Italy and beyond “.
“Telling this land is a great opportunity for me – explains Stefano Accorsi -, because it is my homeland, it is a project that touches my story and is born from something authentic. The idea of telling such an important part of our history as the cities of art, the cinema that has been and will be, is special, a bit like it was acting in films set in the region such as’ Jack Frusciante came out of group ‘,’ Radio freccia ‘,’ Provincia mechanica ‘and many others, it’s something different because it’s like I’m acting in my own language. When you draw on something that is yours, that belongs to you, you give your best, your imagination and that engine of passion that binds both to my profession and to my land “turn on.”
“Emilia-Romagna is full of firsts and excellence – concludes Accorsi -, it is a very important region for our country and for Europe, and I believe that all these things deserve to be told, and I am proud to do so”.
The Accorsi posts, as well as the pills extracted from the video story, will also be shared on the web and social channels (Facebook, Instagram TV, YouTube etc.) of the Emilia-Romagna Regional Tourism Promotion (#inemiliaromagna) and of the three Tourist Destinations (Emilia, Bologna with Modena, Visit Romagna). An opportunity of great visibility for Emilia-Romagna cultural tourism, but at the same time an important step in the process of valorising the activity of the regional Film Commission.